Design and Usability are closely connected on the path from the conception of the idea to the product and require exchange during several development stages. To bundle both these competencies (design and usability), the collaboration between brodbeck design and the GRP (Generation Research Program) of the University of Munich under the direction of Prof. Dr. Ernst Pöppel has come into being.
Linking a university and a design office has opened new perspectives and provides optimal support during product development.