Does a computer have to be square and hard, does an injection have to be induce panic, will we even need desks to work at in the future? We ask questions according to the needs and wishes of the people we design for. We question existing ideas and through this, we create fresh approaches. "Style alone is often the primary consideration. However, it is also about human needs and expectations. Products and systems have to be suited to their users - not the other way around."

Knowledge in the areas of behavioural psychology, ergonomics, marketing and trend research form the basics of our design precess.